The branding and design for this fun mini-donut shop based in Harlem were inspired by their "customizable" donuts and priority on customer service. Adults and kids alike could enjoy choosing from a wide array of toppings… truly having it their way. The bow-tie is a nod to service while adding a touch of elegance.

 

Branding package included: 

• Photography

• Logo design

• Business cards and stationery

• Website

• Store signage

• Take out menu

• Digital in-store menu

• Catering menu

• Magazine ads

• Bags and take-out packaging

• Store merchandise (hats and t-shirts)